Akash.agarwal - Entrepreneurship Pathway

Certificates July 2020 Certificates Entrepreneurship Self-Assessments
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1

Week 1: July 15th - July 23rd

Overview of Things Learned:

Technical Area:

  • Introduction to Business Canvas Model
  • Different types of revenue streams
  • How market type affects pricing; cost vs value

Tools:

  • Trello
  • Google Drive setup
  • Google Docs
  • Slack

Soft Skills:

  • Conducting sub meetings over different time zones
  • Team bonding with ice breaking sessions
  • Communicating over Google Hangouts and Slack
  • Leading subteam discussions

Achievement Highlights and Tasks Done:

  • Successfully created a BMC for Stem-Away
  • Suggested a possible revenue stream that incorporates two sub streams - recruitment subscription and advertising

Meetings Attended:

  • Introduction - 7/15
  • Team Meetings - 7/16, 7/18
  • Sub Team Meetings - 7/19, 7/20, 7/22
  • Revenue Stream Presentation - 7/23

Goals for the Upcoming Week:

  • Learn about competitive analysis
  • Do a competitive analysis for Stem-Away
2

Week 2: July 24th - August 1st

Overview of Things Learned:

Technical Area:

  • Learning to evaluate business environments using PEST analysis and Porter’s Five Forces Model
  • Using Position Map and SWOT analysis to understand competitive advantage

Tools:

  • SCRUM
  • Trello
  • Google Sheets
  • Google Docs
  • Google Slides
  • Google Jamboard
  • Slack

Soft Skills:

  • Communicating over channels to schedule meetings
  • Collaborating over shared google documents
  • Leading subteam discussions

Achievement Highlights and Tasks Done:

  • Awarded “Most Innovative Presentation” for revenue stream presentations
  • Analyzed 4 competitors in a team of only 3
  • Created a visual presentation to compare and contrast Stem-Away competitors
  • Incorporated SCRUM into Trello board
  • Used Google Jamboard to create a Position Map
  • Volunteered and led an ice breaking session for the entire team

Meetings Attended:

  • Team Meetings - 7/25
  • Sub Team Meetings - 7/26, 7/27, 7/28, 7/29, 7/31
  • Competitive Analysis Presentation - 8/1

Goals for the Upcoming Week:

  • Learn about marketing
  • Design an advertisement for a social media platform
  • Develop a Go To Market Strategy
3

Week 3: August 2nd - August 7th

Overview of Things Learned:

Technical Area:

  • Understanding Product Market Fit
  • Market Sizing; LTV, ROI and CAC
  • Learning to implement a Go To Market Strategy

Tools:

  • SCRUM
  • Trello
  • Google Docs
  • Google Sheets
  • Slack
  • Canva

Soft Skills:

  • Communicating over channels to schedule meetings
  • Collaborating over shared google documents
  • Leading sub team discussions for Market(Validation, Target and Adoption)

Achievement Highlights and Tasks Done:

  • Designed an Instagram GIF advertisement about the various pathways that Stem-Away offers
  • Created a weekly social media calendar
  • Included recruitment companies in target market
  • Developed a GTM Strategy for both target markets - students and companies

Meetings Attended:

  • Team Meetings - 8/2
  • Sub Team Meetings - 8/3, 8/4, 8/5, 8/6
  • Marketing Talk with Katherine - 8/4
  • Marketing Presentation - 8/7

Goals for the Upcoming Week:

  • Look into marketing on other possible platforms
  • Understanding Search Engine Optimization and strategies to improve SEO

Comments on the week:

  • We created a weekly social media calendar, but the daily content had a different theme each day based on trending tags such as “mondaymotivation, throwbackthursday” and “flashbackfriday”. This allowed us to have a template for the entire month while keeping in mind the respective theme for the day.
  • Halfway through the week, I realized that recruitment companies should also be included in the target market, since they are responsible for the proposed revenue streams (Week 1) and so, an ad and GTM strategy was made for both the target markets.
4

Week 4: August 8th - August 14th

Overview of Things Learned:

Technical Area:

  • LinkedIn marketing
  • On page SEO strategies
  • Off page SEO strategies
  • Other marketing platforms
  • Customer Surveys

Tools:

  • SCRUM
  • Trello
  • G Suite
  • Slack
  • Canva
  • Venngage

Soft Skills:

  • Communicating with team members who were travelling
  • Collaborating over shared google documents
  • Leading subteam discussions regarding On Page and Off Page SEO strategies

Achievement Highlights and Tasks Done:

  • Looked into marketing platforms other than the ones from Week 3
  • Brainstormed On Page and Off Page SEO strategies
  • Decided on keywords that could be used to increase SEO
  • Created a LinkedIn marketing video ad
  • Created a customer survey questionnaire

Meetings Attended:

  • Office hours with Vrinda - 8/9
  • Team Meeting - 8/13
  • Sub Team Meetings - 8/10, 8/11, 8/12, 8/13
  • Marketing Presentation - 8/14

Goals for the Upcoming Week:

  • Send out the customer survey questionnaire
  • Create a Pitch Deck
  • Create an Elevator Pitch

Comments on the week:

  • Since we did not have access to the Google Ads site and had to use the help of our lead to find related keywords and their related data, things got delayed and we did not have the keywords until the last moment. That helped me improvise and breakdown our keyword planning into two categories of “internship” and “specific pathway” - an idea that Stephanie really liked in the weekly presentation. Keywords specific to each pathway could additionally increase traffic to the website apart from the “internship” ones.
5

Week 5: August 15th - August 23rd

Overview of Things Learned:

Technical Area:

  • Pitch Deck
  • Elevator Pitch
  • Customer Survey Analysis

Tools:

  • SCRUM
  • Trello
  • G Suite
  • Slack
  • Venngage

Soft Skills:

  • Communicating with team members while moving across the country
  • Collaborating over shared google documents
  • Leading subteam discussions regarding On Page and Off Page SEO strategies

Achievement Highlights and Tasks Done:

  • Collaborated with team members in making a pitch deck presentation
  • Collaborated with the subteam in creating an elevator pitch
  • Analysed the customer survey results
  • Able to successfully present a 4 week summary of the project in a 15 min presentation

Meetings Attended:

  • Team Meeting - 8/15
  • Sub Team Meetings - 8/16, 8/17, 8/18, 8/20, 8/21, 8/22
  • Webinars with Vrinda - 8/18, 8/20
  • Webinar with Zery - 8/21
  • Marketing Talk with Katherine - 8/18
  • Final Presentation - 8/23

Comments on the week:

  • Since there were 3 subteams presenting a pitch deck with almost similar work being done throughout the duration of the project, I wanted to do something different that would make us stand out. I believe a little bit of humour does no harm and so we incorporated the story line of Stem-Away being a “hero” in our pitch deck.
  • I also had the idea of including a “meet our team” slide in our presentation to talk about the subteam members involved in the course of the project, which was further appreciated by Stephanie in the final presentation.